“Siri, Cortana, Alexa, Marcus. Do bots really need a gender?”

Stereotypes – be it gender or race – simplify complex human beings into limited key defining traits, effectively determining and streamlining how we interact with one other. They are in fact such a persistent feature in society that it is not unsurprising to find these stereotypes – gender, in particular – still perpetuated in the … Continue reading “Siri, Cortana, Alexa, Marcus. Do bots really need a gender?”

Can women and girls rock digital tech? We believe they can

  On September 9th 2014, Apple CEO Tim Cook detailed the company’s latest breakthrough product, “Apple Health”. It was proudly paraded promising the most comprehensive digital tracking of an individual’s health and wellbeing. From monitoring sodium intake to recording sleep cycles, it was tipped as a world’s first in its absolute breadth of tracked health … Continue reading Can women and girls rock digital tech? We believe they can